Outbrain campaigns are designed to drive large volumes of content-based traffic, often leading to lead generation funnels, newsletter signups, or gated content. However, generating leads is only half the process — what happens after the lead is captured is just as important. This is where integrating Outbrain with Zapier becomes extremely valuable.

Zapier allows you to automate how your Outbrain-generated leads are handled across your business systems. Instead of manually exporting data or relying on delayed syncing between platforms, Zapier ensures that every lead is instantly transferred to the tools you use — whether that’s a CRM, email marketing platform, internal dashboard, or communication tool like Slack.

For example, when a user clicks an Outbrain ad and fills out a form on your landing page, Zapier can immediately send that lead to your CRM, trigger a follow-up email, assign the lead to a sales representative, and log the data in a spreadsheet. This level of automation improves response time, reduces manual errors, and ensures no lead is missed.

This integration is particularly important for businesses running high-volume native campaigns. Outbrain traffic often comes in bursts, and without automation, managing that data can become inefficient. Zapier helps streamline this entire process, allowing you to focus on optimizing campaigns rather than handling data manually.

How to Connect

1. Ensure Outbrain tracking pixel is properly installed on your website
2. Capture leads using forms or landing pages connected to your site
3. Set up Zapier and connect your preferred tools (CRM, email, etc.)
4. Create a trigger based on form submission or webhook event
5. Define actions such as sending lead data to CRM or email tool
6. Map fields correctly (name, email, campaign source, etc.)
7. Test the workflow to ensure data is transferred accurately
8. Activate the Zap and monitor for performance and reliability