Outbrain can be a powerful traffic source for eCommerce businesses when used correctly. Unlike direct intent platforms, it introduces products through content, making it ideal for storytelling and product discovery. However, to make this traffic profitable, you need proper tracking on your Shopify store.
Integrating Outbrain with Shopify allows you to track how users move from content-based ads to product pages and ultimately to purchases. Without this integration, you may see traffic but won’t know which campaigns are generating actual revenue.
With a proper setup, you can track key events such as product views, add-to-cart actions, and completed purchases. This helps you understand the effectiveness of your campaigns and identify which products perform best.
Another advantage is the ability to optimize campaigns based on revenue instead of just clicks. Since Outbrain traffic often requires nurturing, tracking helps you refine your funnel and improve conversion rates.
Shopify provides structured eCommerce data, making it easy to track user actions and transactions. It allows you to measure performance at both campaign and product level.
Outbrain helps introduce products through engaging content, reaching users earlier in the buying journey.
